This was a serious ad produced by these folks, thinking it was funny and compelling.
Get it? “No Pressure!… Do what we tell you to do, or something very bad could happen to you.”
They nixed their snappy little ad after realizing it was creating adverse reactions. I wonder what it finally was that caused them to conclude, “Maybe this is actually hurting our effort.”
Folks, if the opponents of environmental fascists wanted to create material to make their foes look bad, its doubtful they would/could have created anything worse than this to accomplish that task.